My approach to designing all the summits for OpenStack involved delving into research about the host city and extracting a potential theme that reflects its personality. Because Austin is my hometown, I had a clear vision of what this should entail from the very beginning. Since OpenStack is based in Austin and had its first summit here, I envisioned a scenario of a band returning after years on the road. It was so much fun creating hand-drawn silk-screened looking flyers for super complex tech presentations.