Funkytown Showdown

Branding for two weekends of premier women's college basketball match ups in Fort Worth, Texas. The first weekend is a double header pitting Texas vs. Ohio State followed by TCU vs. Utah State in the very first Funkytown Showdown (Fort Worth’s nickname). Two weekends later the TCU women tip off against Texas on the same floor for state bragging rights in the Battle for Texas.

Since the name “funkytown” comes from a soul radio station’s promotion in the 80’s, I wanted to give the design a blues, jazz feel layering sporting, location and a sense of rythm over each other in a way that elevates the athletes and celebrates two weekends of women’s basketball.